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Dan Brancaccio, President
Development Science
10360 Sorrento Valley Road, Suite E
San Diego, CA 92121
858.535.2088 phone
858.535.2090 fax

Development Science Announces New VP Sales

SAN DIEGO, CALIF. - October 27, 2009 - Development Science (DevSci), a leading developer of power information management solutions in San Diego, announced today that Tim Shaw has joined the company as vice president of sales. Shaw will be responsible for managing DevSci's global sales efforts.

For more than 27 years, Shaw has been a business leader and innovator in the areas of substation and process automation and related technologies. Most recently Shaw managed the design and development of a new breed of vendor-independent substation automation devices that enable Internet access to real-time, event-based, and parametric data. He was also instrumental in the development of a new family of remote terminal units (RTUs) that integrates traditional functions with emerging requirements, such as IP-based networking, LAN connectivity, security, and the ability to interface with equipment from multiple manufacturers.

Combining technology, management, and business acumen, Shaw has worn many "hats"—company founder and CEO, vice president of engineering, systems engineer, project manager, and manager of marketing and product development for companies that include EMC, Texas Instruments, and most recently Qualitrol/Hathaway. Shaw has successfully introduced numerous technologies and has a proven track record in international sales expansion and negotiations.

"The breadth of Tim's senior-level expertise in the substation automation industry will be invaluable in pushing DevSci's SmartSub to the forefront of substation automation," stated David Brancaccio, DevSci founder and president. "Time and time again, Tim has successfully translated customer needs into new products. We are looking to him to help shape the future of SmartSub."

DevSci's SmartSub software system acquires, correlates, and analyzes non-operational data (complex fault, event, and disturbance data from protection, control, and power recording devices, equipment monitor data, and external data sources). SmartSub then delivers analysis results to utility teams using automated reporting mechanisms and graphics via the Internet.

"I am excited to find innovative applications of SmartSub that add value for utility companies," commented Shaw. "SmartSub's ability to leverage non-operational data enables utilities to improve reliability and reduce operating and maintenance costs."

In addition to his comprehensive career, Shaw has been an active participant in the IEEE and other utility organizations. He collaborated with the California ISO in the design, development, and deployment of the first X.509-compliant real-time monitoring and control system used to link statewide generating facilities. Shaw later deployed similar systems for the New England and New York ISOs.

Shaw has lectured extensively both in the U.S. and abroad on SCADA systems, substation automation, microcomputer-based distributed control systems, the Internet, communications and networking, cyber security, and operating systems. Shaw's education includes a BS degree in electrical and computer engineering from the University of Michigan and an MS degree in engineering science from Loyola College in Baltimore, Maryland.

About Development Science
Founded in 2008, Development Science delivers intelligent power information management solutions that meet the demanding needs of utility companies. The company's flagship product, SmartSub, is the industry's only hardware-independent, enterprise-level software system for power information management. DevSci's first product, Ai·Power, has more than four hundred customers worldwide and is now used by OEMs as a springboard for a variety of power information management solutions. DevSci markets its products through a global sales force and the SmartSub Partner Program, a network of companies that add value to the SmartSub platform. For more information, visit

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